How Can a Realtor Guarantee The Sale Of Your Home?
|
|
|
|
|
Previously Listed with Windermere for 275 Days |
Previously Listed with John L. Scott for 248 Days |
Previously Listed with Hasson & Windermere for 534 Days |
|
Erik Sold this Home in 6 Days! |
Erik Sold this Home in 17 Days! |
Erik Sold this Home! |
Erik Did It Again!
Click here to see other homes Erik Sold
Dear Homeowner,
Please allow me to introduce myself. My name is Erik Gerth, and I am a Real Estate Broker with Keller Williams Realty Professionals. Keller Williams is currently the 4th largest real estate company in North America.
I have been successfully SELLING previously expired listings since 1997. If you´re asking how that effects you, well, at this point it doesn´t. However, I want you to know that ...
I Have a Time-Tested, Tried and Proven
Marketing Plan That Is Guaranteed to Sell Your
Home in 27 Days or Less!
It always amazes me that so many people think all Realtors do the same few things to get a house sold, such as
Do an open house (To pick up buyer leads for other homes)
Run an ad in the paper
Put a sign in the yard
Make a flyer
Put the home on a web site
Maybe even advertise the home in a magazine.
Are you thinking, "What else is there?"
I have many steps on my marketing checklist, and even though I do some of the things mentioned, none of them alone will sell a house.
There is an old saying that I often refer to: "Ads don´t sell houses, people do!" I really believe there is not a truer statement than that when it comes to selling a house.
In case you´re wondering what makes my plan so special, in a nutshell, I do whatever it takes to get your house the maximum amount of exposure.
I have tried just about everything that there is to try over the years as far as marketing a home is concerned. From my experiences I know what works and what doesn´t. In my plan I focus on only the things that work.
I have found that I must also change with the times, for example, the Internet. I have a high-ranking search engine position on many of the major search engines. My web sites are easy for buyers to use and search for properties.
Did you know that over 80% of buyers who are looking for a home, and seeking information about homes, go online to do so.
Let me explain another reason why my marketing plan is so effective. I run my business like a business. I know in order to be successful in selling homes I must use all of the correct marketing methods available today to provide maximum exposure.
One would think that a Realtor who runs his/her business like a real business should be the norm.
Oh, not so!
The vast majority of Realtors do not sell real estate this way.
There are four main points to a good marketing plan:
1. The Agent Campaign - Since a high percentage of homes sell through other agents, marketing to the agent community correctly is pivotal to helping the seller achieve the highest price possible in the shortest time. There is more to this than just throwing your home in the MLS.
2. The Public Campaign - The public part of the campaign includes strategies for marketing to the public. This includes mailings, customized marketing materials, flyers, and easy direct phone and email contact.
3. The Web Campaign - Web marketing reaches both the public and other agents. You need strategies to reach buyers locally, nationally, and internationally. I have specific strategies for winning internet buyers and sellers. With our internet marketing package your home will get maximum exposure.
4. The Customer Service Campaign - Everyone talks about customer service. Few have a strategy to implement customer service as a top priority in their business.
"My home was on the market for over 6 months with my first agent. I was very disappointed with the lack of energy and feedback I was receiving regarding my home. I felt like I didn´t know what was going on. We hadn´t received an offer and my agent couldn´t identify the problem. I then called Erik to see what he had to offer. His attitude and plan of action were refreshing. He listed and sold my home in just 19 days! Don´t wait until your other agent fails again before you call Erik!"
- K. Geiss
If you were to ask me what my passion in business is, I would tell you, without hesitation, "marketing."
I have spent thousands of dollars studying marketing from the best marketers. The reason I do this is because just about all Realtors learn from a few real estate trainers who teach the same marketing methods that used to work in 1990.
Let´s face it, the way your home will sell is with the right marketing plan and great communication, and fortunately, I can help you if you let me.
I had my home on the market with another real estate agent for months with nothing happening. So I called Erik. At first, I was skeptical that he would be able to sell my home in less than 27 days. But when I met with Erik I noticed a difference immediately. He pointed out several things that my previous agent should have been doing to sell my home. "Erik put my home on the market and we began to get showings right away. Things were different this time. Erik sold my home in just a few weeks! I would recommend Erik´s services to anyone that wants to get their home sold quickly for market price. I will definitely call Erik again when it is time for me to sell my next home."
- Rebecca Harris
If you´re not in your new home in 90 days, will that matter?
This is where the guarantee comes in. I am so sure that I can sell your house in 27 days or less that I am willing to offer you a guarantee in writing that I will get it sold!
I think it is just good business on my part to take as much risk off of you as I possibly can.
Two other unique factors that I offer are: You can cancel the contract at anytime if I don´t do what I say I will do.
When we meet for 20 minutes, I will preview your home and tell you what I will do to get it sold. There is no obligation.
I think it´s about time that Realtors are willing to do business like the rest of the world. Can you imagine where Nordstrom or Costco would be today if they didn´t take back products that were bad?
Or if FedEx refused to meet their promise of delivering by the next day or it´s free?
"I wish we had listed our house with Erik Gerth first. We wouldn't have had to go through our house being on the market for over 12 months with 2 other realtors. Erik sold our house in just 24 days." -B. & P. Miller
I can make these kinds of claims because I have a tried and proven system that works for every client of mine. I am not trying to tell you that I have sold 100% of my listings because that would not be true. But I've only had three listings not sell in the last three years!
I promise you that I will follow my marketing plan and do everything I say I will do.
Things like:
Feedback from each agent who shows your house. We call and email him or her by the next day and report back to you whether the feedback is good or bad. I use a system called Homefeedback.com. This allows you to know what agents and buyers are saying about your home. I give you a weekly report with the status of all showings.
I am easy to get in touch with. Most of the time I will answer your calls. However, there will be times when I will not be able to answer, but I will return your call promptly.
Constant Communication. I will keep you up to date on what is going on with the sale of your home. You won´t be left "wondering" what is going on and if I am working to get your home sold.
I have found that there are three main reasons that prevent homeowners from changing Realtors:
1. People just don't like change.
2. People don't like to hurt other people's feelings.
3. Some sellers just don´t want to sell their home.
Explore your options and increase your chances of reaching your original goal of getting your home SOLD.
This marketing plan has been developed over the past 10 years, is tested, tried, and proven.
If you're thinking of listing your home again with the same agent, I ask you to reconsider and call me to explore your options
Let´s wrap this up.
Are you ready to sell your house? If so, call me at (503) 519-3947 and let´s set an appointment that will last 20 minutes so I can explain to you why your house didn´t sell and what you can do about it this time.
Warmly Yours,
Erik Gerth and Mary McGrane
Real Estate Brokers Licensed in Oregon
(503) 748-8305 Direct Office Line |